Studio Aggie

Overview

Studio Aggie is an online clothing store that I created for people looking for shirts that represent them that they can’t find in stores.

I wanted simple branding with a limited colour palette to really keep the focus on the clothes. To speak to the audience, I stuck with dark and light greys, with just the one bright accent colour. I created three versions of the logo for different spaces as seen across sections of the site.

For the site, I’ve brought in some of the colour palette with the use of darkened / desaturated banner images, allowing some visual interest while keeping the text legible.

Some of the custom coding used on this website includes the top navigation section, creating this with a full width, bordered look.

The shop page has also been modified, where instead of using the built in categories menu it has been recreated using accordion drop downs on mobile, which improves functionality from the built-in options.

If you’d love to get your own Squarespace website set up or refreshed (with or without a shop), please get in touch!