The Femmepreneur Pathfinder
Tina helps women find happiness in their work, reclaim balance, receive abundance and rekindle their zest for life in full alignment of being an embodied woman. Her mission is to ignite the spark of passion in every woman to give themselves permission to birth ideas and create businesses that are in line with their vision and true soul purpose.
CLIENT
Tina K. Kailea - The Femmepreneur Pathfinder
INDUSTRY
Coaching
SERVICE
Branding and custom Squarespace website design
Overview
Tina found me through a mutual connection and knew I was the one to create the branding and website for her coaching business, The Femmepreneur Pathfinder. She needed my help to bring her existing website to life and complement her her vibe and how she works.
We started with the branding process — while keeping some of the existing inky blues, we brought in some warm neutrals, gold and pink to give a lush, femme vibe. This allowed us to keep the moody, deep colours without darkening the overall feel of the brand. As a coach for women, it’s really important that the colours speak to her ideal clients, and this blend of dark and bright really does that.
Tina had amazing brand photography to work with, so we incorporated that wherever we could. NEVER underestimate the power of good photos! It can really help to set the tone of a brand. The vibe of Tina’s brand photography works incredibly well with the bright colours we’ve introduced.
Feature-wise we kept the site quite simple, incorporating a few digital products but mostly focusing on Tina’s services. This means the site is really easy for Tina to update and manage on her own.
Are you also a woman in health and wellness? Consider whether your website is speaking to your ideal clients and achieving what you want it to. And if it’s not? I’d love to hear from you.
